Most organizations are already doing some form of omnichannel marketing using disparate 3rd applications and on-prem data stores. Amazon employs a combination of homegrown tools they’ve developed over the years, and they’ve made some of those tools available via Amazon Web Services for anyone to use. Today I’m going to focus on using your historical customer marketing and purchase history to power a recommendation engine called Amazon Personalize that can auto-populate product recommendations in customized emails using Amazon Pinpoint. You can create dynamic audience segments in Pinpoint based on demographic data, behaviors, and custom attributes. If you already have a solution for managing your customer lists you can import an audience from another tool such as a Customer Data Platform (CDP) like Tealium, Segment, or mParticle.
Continue reading “Elevate your email marketing with Product Recommendations using Amazon Personalize and Amazon PinPoint”Tag: AI/ML
Is Amazon Monitron the Amazon Echo for Industrial IoT?
Cheeky headlines get clicks, but in all honesty, Amazon Monitron is a set of hardware devices (Sensors/Gateway), coupled with a cloud machine learning (ML) service. Hence my comparison of Monitron to the Amazon (Echo + Alexa).
Specifically, Amazon Monitron is an end-to-end system that detects abnormal behavior in industrial machinery. Today the Monitron solution is comprised of hardware sensors for your assets, Machine Learning for anomaly detection, and a mobile application to monitor your assets. The key differentiator in my mind is the combination of low price for Industrial Sensors ($115 per sensor), out of the box anomaly detection, and usability with a simple mobile app.
